Demon Red

 

Brand Identity design
Packaging design
Print design

Briefly

Recognising the significant sales of high profile energy drinks in its Slug and Lettuce and Litten Tree venues, the SFI Group commissioned its own formulation. On recommendation, pmdc was approached to create brand identity, packaging and support collateral.

What we did

Our inspiration for the brand is disarmingly simple – D is for: Demon, Direct, Dynamic and Distinctive.

What happened next

Pmdc’s logo and packaging design helped Demon Red achieve a 40% rate of sale increase above the market leader over 3 months, and £2.2m retail sales in its first 12 months.

“Demon Red achieved a 40% rate of sale increase above the market leader in a pre-launch national test over a 3 month period… in its first 12 months it has produced £2.2m retail sales.”
Sales Director, Demon Drinks Company