Hill Farm Juice

 

Brand Identity design
Label design
Sales Print design

Briefly

In a sector dominated by global players and the multiples (and bland products), Hill Farm Juice near Southampton has built an enviable reputation for producing high quality, great tasting, multi award-winning juices.

Located in the heart of the South Downs National Park, a wide range of apple varieties are grown in the company’s own orchards, each of which are hand-picked, then individually juiced and bottled on-site, ensuring complete control of the whole production and sustaining a richly diverse portfolio.

Sales were primarily through farm shops and Farmer’s Markets and regional food festivals. Branding and packaging was low-key.

Pmdc was invited to overhaul the brand image, ensuring the core consumers were not alienated, but broadening the appeal to a wider, more lucrative market.

What we did

Our brand identity design and packaging design for them sensitively observes brand heritage and endorses that care and family commitment in a quirky, characterful illustration.

What happened next

PMDC’s logo and label design has moved the product up to another level and transformed sales – gaining new listings with the National Trust and other prestigious outlets such as Beaulieu (Lord Montagu) and Leckford (John Lewis) Estates.